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For ambitious leaders

Grow the business. Reduce the friction.

We put AI to work alongside your people to win better customers, improve pricing and grow existing accounts. We connect information and support clear handoffs so your people can deliver on that growth.

Give your people more capacity to pursue the business’s ambitions.

See the team we'd build

The story

Build on what your business can become.

There are customers you could win, relationships you could grow and pricing you could strengthen. We help your people identify the opportunities with the strongest business case and build the capacity to act on them.

For product, project and service businesses, the aim is the same: profitable growth and a team equipped to deliver it.

1Grow the relationships you’ve already earned
Your existing customers may need more of what you offer. Bring together what they’re asking for so your team can start the right conversation.
2Win more of the customers you want
Understand which marketing brings customers who fit your business and buy again, then use that knowledge to guide the next campaign.
3Make pricing a deliberate growth decision
See what customers actually pay, understand where flexibility helps, and decide where stronger pricing could improve profit.
4Match growing customer needs with the right offer
Recognize when customers need more, make the added value clear, and agree the products, services and pricing that fit.
5Move promising conversations forward
Give each opportunity a clear owner and a useful next step, with the information and support to follow through.

Our perspective

Built by an operator. Built around your business.

North Meridian was founded by Jay Johnson, who spent 14 years as Founder and CEO of an import and distribution company and two decades running and building businesses.

That experience shapes how we work: strengthening pricing, winning more profitable new customers, and equipping your people to deliver on the promise.

We connect business decisions to the work and systems behind them. We build around a clear goal, work alongside your people, and help them run what we put in place.

The questions we start with

  1. 01Where could we win more profitable new customers?
  2. 02How can growth contribute more to profit?
  3. 03How could sales and delivery work better together?
  4. 04Which routine tasks could AI handle so your people can focus on customers?
  5. 05Which decisions could leadership help the team take on?

The team we build

AI needs a boss.

An AI role does useful work when it has what a new hire needs: a clear job, a person to report to, the right information and colleagues. We build a small working team around one growth opportunity, alongside the people who already know that part of your business.

One person can cover several of these responsibilities, whatever their job title.

Pick a situation, click a role to see its job, walk through one decision, then change the setting at the bottom and watch the result change.

The business question

Where could we grow our existing customer relationships, and what would make the next conversation useful?

Sets the goal

Makes the call

Do the work together

Showing how this team works.

What the AI found and recommends

“Cedar buys the core product line and has asked about broader delivery coverage. Ask what coverage it needs, then record an expansion opportunity if Cedar confirms the need.”

Sales lead · Human decision

Assign the chosen conversations and write down what each customer actually says.

Leadership sets the goal. Select a role to see its responsibilities and what it contributes.

What the team recommends

Which accounts should we look at?
Which accounts should we look at?

A narrower list focuses on accounts with clearer signs of a need. Use it to choose which conversations to start.

4 of 12 accounts match this setting. Review their requests to choose the next conversations.

  • Cedar Wholesale
    Buys core line only. Keeps asking about delivery coverage.
    3 signals
  • Northgate Supply
    Buys core + seasonal. Keeps asking about bulk packaging.
    3 signals
  • Harbor Foods
    Buys core line only. Keeps asking about a second warehouse.
    2 signals
  • Pinecrest Retail
    Buys core line only. Keeps asking about faster replenishment.
    2 signals

The next move

Assign the chosen conversations and write down what each customer actually says.

In Practice

Watch one pricing decision get made.

See how the team weighs a pricing change. Adjust the assumptions and watch what happens to revenue, what’s left after direct costs, and the next step we’d recommend.

Try the pricing exampleChange a price or volume assumption in this example. See the evidence and the human decision update together.

1 · What we noticed

List price is $100. Customers pay $92.

On 10,000 units a year that cost $60 each to supply, those eight dollars add up to $80,000 of revenue and a quarter of the contribution (what's left after direct costs). Leadership asks whether reducing discounts would improve contribution.

Revenue today
$920,000
Contribution today
$320,000

2 · What the numbers show

See how revenue and contribution each respond.

The AI Pricing Analyst does the arithmetic. The AI Customer Signal Analyst reads what customers are saying about price and checks it against what they did the last time the price moved. Set your assumptions:

Price customers would pay
Price customers would pay
What customers are saying
What customers are saying

Starts with the previous price change. Adjust it to test a different sales response.

0%break-even ≈ 5.9%15%

What the records say

Last time the price moved $2 (from $90 to $92), the 5 accounts that had pushed back on price ordered 8.2% less; the other 7 ordered 1.9% less. With objections rare, the second group is the guide: at $94 that points to about 1.9% fewer units.

Revenue at $94
$922,140
+2,140 vs today
Contribution at $94
$333,540
+13,540 vs today

3 · The call

Try the new price with a small group of customers.

Contribution rises $13,540 at 1.9% fewer units. Sales could fall another 4.0 percentage points before contribution drops below today's level.

Why the call changed

Change the price, the drop in units you expect, or what customers are saying, and the reasoning updates here.

Who decides: the pricing lead, with both analysts' work in front of them.

Customer Experience

Carry growth through to delivery.

Support profitable growth with connected information, clear decisions and well-prepared handoffs. We work alongside your people to find where AI can prepare the details and help them carry the work forward.

Put information to work across your systems

Connect the customer details your teams use, so information can follow the order, project or service through the business. Your people can review and use it at each step.

Turn decisions into progress

Make the decision, the person responsible and the next step clear. Give your team a shared record they can act on and update as the work moves forward.

Give every handoff a strong start

Bring the agreed work, customer context and delivery requirements together, so the next person has what they need to deliver.

From sale to delivery

We won the customer. What happens next?

Operating pattern
What was agreed
240 cases of the core line at $92 per case.
What delivery needs
Confirmed delivery window, ship-to location and receiving contact.

AI handoff check

The delivery window is not confirmed.

Next step · Human decision

Confirm the delivery date

Sales operations confirms the date, then the warehouse coordinator owns the handoff.

Awaiting confirmation before handoff.

Your Team

Your team runs it. Then they make it better.

Your team learns on its own work: customer conversations, proposals, pricing, onboarding and delivery. They help shape the AI’s work, check its accuracy and add their knowledge. The aim is a team with the skills and confidence to own and improve it.

Try the employee exampleChange a rule or add something your team knows. See how Monday’s account brief responds.

Try it as part of the account team

Teach the analyst a rule. Watch Monday's brief change.

Rules the team has written

0/120 characters. Some symbols count as two characters.

Add a note to Cedar Wholesale’s brief.

Monday's brief · 1 rule applied · 4 accounts

  1. Cedar Wholesale

    Buys core line only, keeps asking about delivery coverage.

    Ask: "What delivery coverage will you need for the Q4 launch?"

  2. Northgate Supply

    Buys core + seasonal, keeps asking about bulk packaging.

    Ask: "What packaging sizes and order quantities would suit your team?"

  3. Harbor Foods

    Buys core line only, keeps asking about a second warehouse.

    Ask: "How could we help you serve the second warehouse?"

  4. Pinecrest Retail

    Buys core line only, keeps asking about faster replenishment.

    Ask: "How often would you need replenishment deliveries?"

How your team takes ownership.

  1. Practice together

    Run it on real work

    The sales lead and the people who manage customer relationships run the Monday brief on their own accounts with us, checking accuracy, adding context and showing what a useful brief needs to include.

  2. Improve the rules

    Improve it yourselves

    The team writes its first rules in plain language. The analyst applies them the next morning.

  3. Take ownership

    Own it

    Someone on your team can run the analyst, change its rules, pause it and find last week's work themselves. We check by having them demonstrate each part.

How We Work

Ways we can work together.

We choose a starting point together, agree who needs to be involved and what you’ll receive, then review what comes next.

  • Choose a useful starting point

    We look at the opportunity, problem or decision with you, including work already in use. Together we clarify what matters and what needs checking.

  • Decide what we’ll do and what you’ll get.

    We agree the scope, responsibilities, deliverables and review point. Your team helps shape the work, with practice and checks built in.

  • Review what comes next

    We review the results together and agree the next priority.

Start where you are.

Each format offers a possible starting point. Choose one to fit your situation, then let what you learn shape the next move.

  • Discovery

    When it fits
    You want to understand the opportunity, current work or constraints.
    What you get
    A clearer question, priorities and a recommendation on where to go next.

  • Workshop or offsite

    When it fits
    Your team needs to explore possibilities, work through a decision or agree a direction together.
    What you get
    Shared understanding, options, decisions and a practical next-step plan. A workshop can include hands-on work; an offsite gives a broader discussion dedicated space.

  • Try an idea

    When it fits
    There’s a promising approach and something important to check.
    What you get
    A prototype, sample output, rehearsal or experiment, with a clear question and a review of what was learned.

  • Build and put it into use

    When it fits
    You understand enough to develop a working capability.
    What you get
    Working tools and AI roles, connections, employee practice, release checks and a supported handover. This can involve several deliveries.

  • Keep it working and improving

    When it fits
    Your system is in use and needs to keep pace with the business.
    What you get
    Agreed updates, upgrades, maintenance, coaching, training and support, with a regularly reviewed roadmap.

Explore the work

AI consulting built around the work you need to improve.

Start with one workflow in sales, marketing or operations. We help your team define the job, connect the information and test whether AI makes the work more useful.

AI implementation consulting

Turn a specific business opportunity into a process your people can use and improve.

Explore this work

AI integration services

Connect information and handoffs around one job, with access and review owned by people.

Explore this work

AI for sales and marketing

Prepare marketing, sales, and account-team decisions from the signals they already have.

Explore this work

Preparing a first project? Read the AI implementation roadmap and use the AI workflow worksheet to define the task with your team.

A useful first step

Start with what you want to change.

Bring an opportunity, a problem, a decision, or something already working that needs attention. In a 15-minute conversation, we’ll discuss the business value and choose a useful place to begin.

Back to the team we'd build